Who would have thought watching Nick Offerman sitting by a fireplace and sipping whiskey for 44 minutes would go viral? But it did. The concept was pretty simple. A chair by the fireplace. A bottle of whisky at his left. And silent gazes at the camera.
You feel on the edge of your seat as you watch, anticipating something phenomenal or some twist and turns. But nothing! Just a man gazing at the camera, with a whisky by his side and glass at hand. This influencer campaign was so successful that it won an award as one of the best cases in influencer marketing campaigns.
It was creative. Simple. And the best part - cost-effective. So while this idea may not work a second time, you can make it work by creating something as unique and creative as this campaign without breaking the bank.
The dream of every marketer and CFO is to reduce influencer marketing cost without compromising the results. And guess what, it's possible. Here's how to save money on an influencer campaign.
1. Work With Mid-influencers
A report by Dectech suggests that mid-influencers are more effective in terms of driving conversions and engagement for brands, compared to celebrities. This is because their followers trust them more and are more likely to engage with the content they share.
Working with mid-influencers is also a cost-effective option for brands. Celebrity influencers often command high fees for their services, and their large following may not always translate to a high ROI for brands. In contrast, mid-influencers typically charge lower rates and are often willing to negotiate better deals for long-term partnerships.
To maximize the benefits of working with mid-influencers, you should consider drafting a long-term contract with them. This allows you to establish a relationship with the influencer and their audience, and to benefit from repeat collaborations and reduced costs over time.
2. Establish Relationships With Your Influencers
Building strong relationships with influencers is crucial for effective influencer marketing campaigns. By getting to know your influencers on a personal level, you can better understand their passions, interests, and values. This can help you tailor your campaigns and messaging to align with their personal brand and interests.
One way to establish relationships with influencers is to research and learn more about them. This can include looking into their past content, reading their blog posts or articles they have written, and following them on social media. By understanding their interests and values, you can create campaigns that align with their passions and are more likely to resonate with their audience.
For example, if an influencer is passionate about environmental issues, you could host a fundraising event to support a relevant environmental cause and invite them to attend. This not only helps you build a relationship with the influencer, but it also aligns your brand with a cause that they care about.
Additionally, by crafting content that centers around the influencer's interests and including quotes or references to their work, you can also increase the likelihood that they will share your content with their followers. This can help you leverage their influence to promote your brand at little to no cost.
3. Use an automated payout system
Using an automated payout system is an effective way to streamline the process of paying influencers for their services. In the past, paying influencers was often a time-consuming and tedious process that involved sorting through multiple invoices and incurring high transaction fees. However, with the advent of an automated payout system such as Gigapay, this process has become much more efficient and cost-effective.
By using an automated payout system, you can save time and money, while also improving your relationships with your creators. With Gigapay you can instantly pay your influencers, with taxes and social benefits automatically declared, eliminating the need for manual calculations and paperwork.
This not only makes the process of paying influencers more efficient, but it also helps to foster trust and loyalty among influencers, making them more likely to work with you again in the future.
Conclusion
In conclusion, influencer marketing can be a highly effective way to reach and engage your target audience without spending big. By working with mid-influencers, building relationships with them, and using an automated payout system like Gigapay, you can create authentic and cost-effective campaigns that drive real results for your brand.
To get started with influencer marketing, consider identifying mid-influencers whose followers align with your target audience, and reach out to them to propose a long-term partnership. By nurturing the relationship, offering their followers something of value, and paying them instantly, you can earn their trust and loyalty.
Want to see how Gigapay can help your business streamline the process of paying influencers and improve your influencer marketing strategy? Book a demo now and we’d be happy to show you how it works.
