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Streamline Your Influencer Payments with Gigapay: The Effortless Guide to Handling Influencer Marketing Finances

Streamline your influencer payments with Gigapay. Discover how this platform simplifies payouts in influencer marketing.

Mário Sérgio Rodrigues
May 2023

In the constantly evolving digital world, influencer marketing has become a pivotal tool for businesses seeking to increase brand awareness and reach their target audience more effectively. Amidst this innovative marketing landscape, Gigapay emerges as a powerhouse in streamlining influencer payouts. This accounts payable automation platform revolutionizes how businesses manage financial transactions with influencers, simplifying an often complex and time-consuming process. 

Reinventing Influencer Payouts

For creators looking to dive into influencer marketing, understanding how to make an invoice is essential. An invoice represents the heart of financial transactions. But, what needs to be on an invoice? From the date of the transaction to the description of services provided, and the amount owed, numerous elements make up a comprehensive invoice. While the process is integral, it can be cumbersome and tedious. This is where Gigapay comes in.

Gigapay, the accounts payable automation solution for the creator economy, has developed a specialized vendor process, making it incredibly efficient and fast to onboard hundreds of influencers. This agility is all possible while maintaining the highest level of compliance and integrity, thanks to the proprietary compliance engine. This potent tool scrutinizes each creator's information against 163 variables, ensuring the utmost compliance. 

All the business needs to do is share the creator's name, country of residence, and preferred currency. Meanwhile, the creator fills in their tax residency, tax identification number, address, and any pertinent company information. 

A New Age of Tax Reporting and Calculation

One of the most impressive features of Gigapay is the seamless tax reporting and calculation process. Once the creators' information is on board, tax reporting and calculation occur automatically. This automation not only saves time but also reduces the potential for human error that might occur during manual calculations.

Once this automatic process is completed, the payout is ready for the creator. An SMS or email notification is sent, notifying them to claim payment. This streamlined process takes no more than 7 seconds, proving to be a real game-changer in the influencer marketing sphere. 

Reimagining Invoicing: A Win-Win for Businesses and Creators 

One of the most significant pain points for businesses engaging in influencer marketing is dealing with a mountain of invoices each month. With Gigapay, this issue becomes a thing of the past. The platform creates a consolidated invoice automatically after the payment is processed, eradicating the need for the creator to generate an invoice. 

This innovative process significantly reduces the potential for human error and admin time for both the creator and the business. The relief from paperwork allows businesses and creators to focus on what truly matters — crafting impactful marketing campaigns and creating engaging content. 

"The implementation of Gigapay has significantly diminished the time spent on managing payments.”

INCA Nordics, GroupM’s influencer marketing agency, is one of the agencies that have experienced the ease of paying influencers with Gigapay. According to Martin Leiva Godoy, the Operations Lead, "the integration of Gigapay… has greatly enhanced overall efficiency as it has enabled each staff member to assume responsibility for their respective campaigns, thereby eliminating the previous burden on a single team member who had to handle all individual invoices, liaise with the finance team, the previous payment partner, and the influencers.”

Get to know more about how Gigapay is helping GroupM scale without friction in our case study.

Adapting to Your Business Needs 

One of the standout features of Gigapay is its adaptability. The system can be customized to cater to a business's specific needs through API integration. This flexibility allows the platform to seamlessly fit into any company's workflow, providing a tailored solution that aligns with their unique operational needs. 

With Gigapay, businesses can navigate the ever-growing influencer marketing landscape with unparalleled ease and efficiency. The platform's ability to streamline influencer payments allows businesses to focus on their core operations, freeing them from the constraints of administrative tasks. 

Moreover, the automation of the invoicing process eliminates the need for understanding how to make an invoice and what needs to be on an invoice, giving both creators and businesses peace of mind. 

Leverage Gigapay for your influencer marketing endeavors and revolutionize your payout processes today. Say goodbye to lengthy payout procedures and hello to streamlined, efficient influencer payments.

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