This week the Swedish Work Environment Authority (Arbetsmiljöverket) ruled that platform companies are not responsible for the work environment of the short-term workers engaged in work through their platform. Our Cofounder and CTO, Gustav Malmqvist shared his opinion with the publication Realtid.se as to why we believe that the platforms require a common standard for quality, customer ratings, pricing and more. We believe only then can confidence in this new way of work can grow. You can read the original opinion piece here, or below is a translation in English.
The work environment for short term workers (giggers) through gigs and platform companies, especially within the physical service space, has been at a crossroads for some time. The clarification from Arbetsmiljöverket now allows many companies operating within the gig economy to look ahead and address a number of other important issues, in addition to the work environment, which will continue to be a key issue.
For gig workers 'work environment is one of several important facts that determine the customers' perceived quality, service and price. It was clear in the report on the platform companies', which we ordered last year, from the independent economist Claes Hemberg. The platforms, on the other hand, have so far missed a key role in gathering knowledge and setting a standard, which enables the gig economy to grow into a more solid industry.
The first step is to really use digital platforms to gather facts, analyze and provide guidance. The platform that best supports the giggers work will also be the one that succeeds best. We see that the work environment, alongside the service and will be price as a competitive advantage when attracting talent.
Here, the platform companies have a unique digital advantage, which few use, both in collecting data and in continuously disseminating experiences directly to the gigs. Here, the industry can act both more openly, quickly, expansively and also compete with older industries in a new way.
The crux is that the industry today is very uneven. An uneven quality of services sometimes gives the industry an unnecessarily uneven reputation. We believe that platform companies are here by choice. They need to create clearer joint collection and analysis of data to give customers a credible picture of quality, price and customer satisfaction. This also includes the work environment. Only then can the industry continue to improve and grow faster.
One large challenge is that the gig economy is still a new, yet fast-growing industry. But digitalisation is not a problem, but most of all an advantage. We have data on everything. If we are open with this data, we can also learn faster than many others. To sharpen the quality and avoid costly mistakes. With this customers to these platforms will receive an even better service, easier and more accurate.