Brands look for agencies to help find the best way to make their message resonate with their audience. This constant wish to innovate requires a fast and agile approach, so that their clients become trend-setters and not just an adapted image of their competition. Influencer marketing is not different.
For each brand, there are certain influencers that make sense but not all work for every single campaign. And when you think that you’ve found the perfect influencer, it fails to deliver because their audience didn’t really like your product – bummer.
Why Influencer Agencies Need a Specialized Payment Solution
The only way to find out the perfect set of influencers is by testing and trying new ones on a regular basis, which for influencer payment operations it realistically means:
- Requesting personal information for the onboarding process for every new influencer;
- Processing hundreds of invoices, overwhelming finance teams with handling VAT, cross-border payments, and managing tax reporting for each creator;
- Researching international tax, data, and advertising regulations to avoid further legal complications.
These administrative tasks add up to a big amount of time that could be spent in the sourcing and creative process – the real reason why brands want to collaborate with agencies.
Why Generic Payment Tools Don’t Work for Influencer Campaigns
Agencies have tried different approaches to solve this problem, using generic financial solutions (eg. Tipalti, Stripe, Paypal) to help onboarding and paying influencers. However, these solutions added friction to the process with complex onboarding processes and high fees to collect the money leading to unhappy creators and more work for the campaign managers.
How Gigapay Solves Influencer Payment Pain Points for Agencies
The solution is to outsource the payment process by using a dedicated influencer payment platform like Gigapay. Gigapay is a merchant of record – meaning it officially handles payouts, tax obligations, and compliance on behalf of the agency – built for influencer payments, helping agencies automate their payouts in 40+ countries.
By using a merchant of record for influencer payments, agencies have addressed their payments pain points and managed to reduce their administrative workload by up to 80%. And the reason is simple.
With a merchant of record for influencer payments like Gigapay, agencies get:
- One vendor for all influencers, eliminating the need to onboard influencers individually;
- Easy global mass payments, by uploading a spreadsheet and paying the consolidated invoice, simplifying payouts to 40+ markets globally;
- A consolidated invoice per currency, simplifying bookkeeping for finance teams, reducing the 100s of invoices processed to just a couple;
- Automated compliance, by outsourcing vendor-related admin, tax reporting, and compliance with data regulations.
- A great creator experience, giving access to a payment platform with a Net Promoter Score of 89 and dedicated creator support that is saving agencies time now spent on answering queries regarding payments issues.
What Leading Agencies Say About Gigapay
Multiple agencies have seen the positive impact of outsourcing their influencer payment processes.
GOAT Nordics, a GroupM Nexus (WPP Group) agency, has witnessed an 80% reduction in invoice processing volume after implementing Gigapay. For Martin Leiva Godoy, Global Senior Manager, this allowed for allocating more time to high-impact tasks.
"This rapid growth would have posed considerable challenges without the support of a partner like Gigapay, which enables The Goat Agency Nordics to allocate its time and resources to other matters," said Martin.
For Anca Grigorescu, Influencer Marketing Expert at ICF Next, Gigapay have had a positive impact in working with new influencers.
“Gigapay has been a game-changer for us, especially when working with non-VAT registered influencers. It has allowed us to effortlessly continue and expand our partnerships, opening the door to new influencer collaborations that were previously blocked due to payment complexities,” said Anca.
Gigapay Makes Influencer Payments Easy For Agencies
Agencies choose Gigapay because it significantly reduces the time spent in influencer payment administration, while making it a better experience for the creator – a win-win scenario.
Switching from manual and generic payment tools to a specialized, automated platform like Gigapay is the next big step for agencies that want to stand out. It not only cuts operational costs but also delivers a superior creator experience – leading to better campaign outcomes, stronger relationships, and long-term competitive advantage.
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