Irrespective of how long you've been in the industry, winning conversions is a never-ending battle. In one year, you will find yourself dabbling through multiple marketing strategies to remain relevant and boost sales.
But first, you need to optimize your website and marketing to get the best result from your marketing endeavors. Otherwise, your business will struggle to reach its full potential.
Here are some great tips for closing more sales from some of the sharpest minds in the marketing and eCommerce industries.
1. Build Your Brand Awareness
Brand awareness is an essential piece of the puzzle since it impacts trust, sales, repeat purchases, and even SEO. But, unfortunately, no one knows you when you're still pretty new in the marketplace. Not yet, at least!
So you need to work towards standing out from the crowd. That way, when potential customers land on your website, they already know and trust your brand, making them more likely to purchase.
To build brand awareness, you might need to try different things, then stick to what works for you. For example, run online ad campaigns, invest in a long-term content strategy, and never stop engaging with your customers through emails and social media updates.
2. Invest In Content Marketing Using Influencers
Since the dawn of the internet, content has remained king and proven to help close sales for brands and eCommerce platforms. However, the magic happens when you add influencers to the equation.
Your content might not be enough when you're fighting to stand out. You need influencers with an engaging community for gifting or paid collaboration. With a strategy like this, you're hitting the accelerator since your influencers will create the momentum needed for your content to take off.
By the end, you're getting better returns on investment by closing more sales than you typically do. In addition, with this strategy, you're getting your content out in front of an audience without waiting months and years for when your SEO kicks in.
3. Use Email Marketing To Engage
What if you wake up tomorrow morning and by some unexpected phenomenon, Google, Facebook, LinkedIn, and your favorite social platforms cease to exist? How would you remain in touch with your customers?
You don't need to be at the mercy of Facebook and Google should they decide to change their policies. With an email list, you are in control. When you get good at email marketing, you will start closing more sales than usual.
Another benefit of having an email list of relevant leads is that it triggers repeat purchases. According to Shayla Price, a B2B Marketer, "Email marketing is the answer for online brands wanting to increase their sales. There is power in your email list. Use it to close more sales.
4. Run Affiliate Programs
Starting an affiliate program involves finding and recruiting content creators, known as affiliates, to place links to your website on their blogs. When someone clicks an affiliate link, the affiliate whose link they clicked earns a commission.
The affiliate has a way to earn passive income, while your business generates more leads and sales through the affiliate product recommendations and quality content. So if you want to close more sales, affiliate marketing is a never-failing strategy.
In that case, you must work with a good affiliate program, such as Osiaffiliates, Refersion, Post Affiliate Pro, Adrecord, Interlaced Influencers, etc. But before you begin, ensure you have a mouth-watering compensation plan.
5. Know Your Customers By Developing Buyer Personas
Do you have a good understanding of your ideal customer? Do you know what demographics are most likely to buy your product? If you answer NO, you're at a significant disadvantage as long as marketing and promotion are concerned.
Fortunately, there are ways to track this information and pinpoint which groups generate the most sales. Such as:
- Google Analytics
- Google Webmaster Console
- Facebook Ads
- Google Trends, etc.
For example, with Facebook's lookalike audience feature, you can create ads to target people with the same characteristics as your Facebook followers. When you know your target audience, such as their pain points, where they encounter friction, and where they hang out online, closing more sales becomes easy!
6. Simplify And Create A Memorable Shopping Experience
Another tip to closing more sales is simplifying the shopping experience. You can do this in several ways, such as providing a seamless mobile experience for people who visit your store, including those with disabilities.
According to Eric Bandholz of Beardbrand:
"I'm a big fan of investing in high-quality information to improve the shopping experience. That means videos, great photography, and engaging copy, all in an easy-to-find format. If you can do those three things well, you'll stand out from most retailers."
A brand that does this exceptionally well is Klarna; through their unbeatable shopping experience, no competitor is yet to come close. When you optimize the shopping experience, you undoubtedly will start closing more sales in your eCommerce platform.
Conclusion
According to Grand View Research, the global eCommerce industry is valued at USD 9.09 trillion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 14.7% from 2020 to 2027. However, to get a share of the market pie, you need the right tactics up your sleeves, and we're confident the tips above will help.
With content marketing, influencer marketing, and affiliate marketing, including email marketing, you will see a dramatic increase in sales. There is no better way to close more sales other than implementing these strategies and sticking to what works for your brand.
When working with influencers, affiliates, and content creators, you must also ensure they are paid on time after collaboration. That way, they'll be more willing to work with your brand on a long-term contract.
That is where Gigapay comes in. Our hassle-free payout management system made paying your influencers and creators easier. Feel free to Book A Demo, and we'll be happy to show you how it works.
