TikTok took the world by storm and has become an incredible platform for entertainment and creative expression. However, as we look towards 2023 and beyond, we see that TikTok may not be the forever platform for career-focused creators.
The long game for many creators on the platform is to eventually transition to YouTube, which offers handsome monetary rewards for content creators. So YouTube's move to short-form content and the rise of short-form creators earning from the platform will disrupt the space and change everything.
For instance, TikTok creators will be able to start their YouTube journeys earlier than they had planned and prioritize it over TikTok thanks to the financial incentives. Their comfortability with the platform will also help them jump into long-form content, leading to a faster transition from TikTok to YouTube.
YouTube's dominance in the industry is inevitable, and those who adapt to the change will be the ones to reap the benefits. For TikTok to stay relevant and continue to attract and retain creators, the platform needs to adopt similar monetary incentives as YouTube.
As creators begin to see the financial potential on YouTube, they will prioritize the platform and potentially leave TikTok behind. If TikTok wants to compete with YouTube, they need to provide creators with comparable earning opportunities. Without these incentives, TikTok may soon become obsolete as creators flock to YouTube for the monetary gain.
When TikTok came in 2017, it disrupted the industry with its short-video format, with an incredible algorithm that curates contents based on what you like. But as YouTube starts to dominate the industry with its monetary incentives for creators, TikTok must adapt to retain its users.
If you’re a creator, or perhaps a marketer, the best way to win is to diversify your content across multiple platforms to ensure financial stability. Your access to industry updates will help you see potential changes, helping you to be proactive in your career.
