There are 2 types of creators: the one-offs and the long-term partner creators.
You can easily spot them by scrolling down their profiles and tapping on their posts, checking how many times they’ve tagged the same brand in 1 year.
We can already confirm that those who work with the same brands throughout time will be the most successful creators because those brands whom they work with on a regular or seasonal basis are recurring clients, and for each recurring client, you can stop searching for 1 new client.
Let’s look at an excellent example of a creator who has recurring clients:
In both images, you can see that @henriettafromholtz is tagging a paid partnership. The first one is in June and the latter in July, which means that Tier has become a recurring client for Henrietta, especially during Tier’s high season, which is the summer, when people use their service the most, with the good weather.
Now, you’d probably ask yourself:
“Ok, but how do I ensure that my next collab turns my client into a recurring one?”
Very simple, use this script when you talk to a brand:
“-Thanks for reaching out to me. We can definitely work together for a one-off collaboration. However, if you book a seasonal partnership, you can get a discount on my rates.
With a one-off partnership, you will only get 1 post/reel/story. However, with a long-term partnership, you will get exposure 4 times a year and decide when you want me to post content. This will allow us to showcase the different products/clothes you have for each season and will serve as a reminder for my followers to go on your site.
Would you like us to work together on a long-term partnership? Shall I send over my rates?”
With that script, you will sound more professional as you show your client that you care about showcasing an entire collection throughout the year, and your followers will see that you genuinely like the brand, making your posts have a higher conversion rate with time.
And this is the best part, if you do a good job, you will get contacted again to showcase the brand’s next year’s collection.
And last but not least: what makes a new collaboration? We will answer this and other questions in our next post next week!
Best,
Andrea
