Navigating the Legal Landscape of Influencer Marketing: The Importance of defining your relationship with the influencer
Collaborating with an influencer is not always as easy as it seems and may require you to think outside of the box. The type of agreement you need will be influenced by the relationship between you two. Taking the time to create a comprehensive agreement will set the stage for a successful collaboration. To ensure a smooth process, it's essential to keep in mind key factors when planning to work with an independent worker. Brands tend to work with influencers providing services as independent workers.