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Beyond the Likes: The New Responsibilities of Influencers in Spain

Spain's Draft Royal Decree marks the new responsibilities placed on influencers. Explore the new obligations and how influencers can adapt to them.

Introduction:

With the introduction of Spain's Draft Royal Decree, influencers and content creators are entering a new era marked not only by creativity and influence but also by responsibility and regulation. Now classified as audiovisual communication service providers, influencers are integral to the media landscape and carry obligations akin to established media entities.

The Criteria:

To be of "special relevance", influencers need to meet specific criteria:

  • Income: Earnings from video-sharing platforms exceeding EUR 500,000 in the previous fiscal year.
  • Editorial Responsibility: Influencers must have editorial control over their content.
  • Audience: At least 2 million followers and a minimum of 24 videos posted in the past year.
  • Impact: Content that significantly influences the general public.

These criteria are based on comprehensive studies and comparisons with other EU states.

Understanding the Obligations

The Draft Royal Decree delineates clear obligations for influencers deemed of "special relevance." Let's delve into these responsibilities and what they entail:

  • Registration: Qualified influencers will need to register with the Spanish National Registry of Audiovisual Communication Service Providers.
  • Content Control: There's a heightened expectation for influencers to monitor their content, ensuring it doesn't promote violence, hatred, discrimination, terrorism, child pornography, or any form of criminal activity.
  • Protecting Minors: A significant focus is placed on safeguarding minors from content that could adversely affect their development, aligning with broader societal concerns about the influence of digital content on youth.
  • Quality Standards: Influencers must adhere to specific quality standards, particularly in audiovisual commercial communications.

Preparing for the Shift

As influencers transition into these new roles, preparation will be key. Here's how they can ready themselves for these changes:

  • Understanding the Law: Influencers need to understand the implications of the Draft Royal Decree.
  • Enhancing Content Governance: Establishing content review processes to ensure all posted material adheres to the new standards and regulations.
  • Engaging with Platforms and Audiences: Communication with platform service providers and audiences will be crucial. Influencers should stay informed about platform changes in response to the new law.

Embracing the Future

The Draft Royal Decree represents a significant shift in how influencers operate within Spain's digital ecosystem. Embracing these responsibilities allows influencers to contribute to a responsible and ethical future in content creation.

Conclusion

As Spain's Draft Royal Decree moves closer to becoming law, influencers should view this moment as an opportunity to redefine their role in the digital age. By embracing their new responsibilities with understanding, they can continue to influence others while contributing positively to the digital community. Beyond the likes and shares, influencers in Spain are setting the stage for the future of digital content creation.

To read the full Draft Royal Decree, click here.

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